Branding 2015 + | Washington, D.C. Wedding Photographer

Hello, Lovely!

I’ve started to work on my branding, which until this point, came along organically.  I think it is important, however, to intentionally direct how and where my business goes, so I’ve embarked on calculated changes to my business.

As a first step, most marketing specialists ask you to decide on three words describing your business.  Almost allllllways, wedding photographers choose “romantic.”  Vomit.  It makes me think of photos shot off kilter (dutch angles) with only red roses, and “Lady in Red” playing on the Sony bombox.

Something like this.

HA! Did you see how many red roses were in this video?  Something like 9,286.  Honestly.  Go back and check. I LOVED this song in high school.  LOVED!  I think I even had a red dress because of this song… but, this is not the type of “romantic” photos I want to give you.

I think everyone wants their wedding photos to be romantic, so I need a descriptor that better fits my business of how I want my couples to “feel.”  So, I came up with:

Parisian elegance

Lumber-sexy

Fresh * Organic * Local (Yes! Like the farmer’s market slogan!)

Yeah, yeah, yeah.  I know.  Each is more than **a** word.  I’m a rule breaker!  Over the next month, I share a few posts with you about how I’m giving clients an experience based on these phrases.

Oh, and because every good post needs a photo, here is a sneak peak of a shoot with Silk andBurlap in Frederick.  I’ll have some more info on my budding collaboration with Silk and Burlap soon, but in the meantime, here is type of romance I want in my brand—Parisian elegance.

Lady in red and all.