Tuesday, December 10, 2013

Goal Setting: What's on the agenda for 2014

Tuesday, December 10, 2013


Happy Wednesday, Lovelies!


As the year draws to a close, many of us are thinking about New Year’s resolutions.  For me, a resolution has often been a way for me to “put off” doing something until January 1…. Err, January 10th… Err, March 15…. Well, maybe next year? 

I’ve come across several memes recently stating something along the lines of: if something is worth doing, it’s worth doing now.

True dat.  As I recognize a goal as important, I’m trying to get after getting it accomplished.  Even if the goal is unattainable today or tomorrow, I’m working on getting the strategy in place and dedicating myself to reaching it.

Without a doubt, fear holds me back from seeking out my goals.  As a businesswoman, when I set a goal, it often means that I am betting my financial future not only on being accepted at the cool kids' table… but I’m forging off on my own.  And, I’m betting the masses follow me…. Buy my furniture… book a wedding with me, etc.

That’s scary because I don’t have that kind of confidence, but you know what?  I sell one piece of furniture at a time and book one wedding at a time.  It’s important that I don’t compare my success to someone else’s because my goal is not to be better than they are, but to be better than I am… here today.

So, some of my goals for Jalapeño Photography:

- Update my blog design.
- By the end of 2014, I want to grow my Facebook likes to 600 and my daily blog readership to 250.  I’m going to do that by blogging every day.
- Submit at least 50% of my personal photography work for publican.
- Publish a 2014 magazine for brides.
- Publish an “what to wear” mini-accordion album.
- Take a class on QuickBooks.
- Develop “welcome” packages for weddings and portrait sessions.
- Update packaging.
- Finish editing images within one week—including editing for weddings.
- Update website to include more engagement and wedding photos.
- Proactively book Test Drives at the wedding expo.

What are your goals for 2014? You can see my goals for my interior design business (Óxido) here.

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